Daly is charged with identifying, developing, and creating impactful, top-quality, brand-building content across the company’s three linear networks,
Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama, as well as its SVOD service, Hallmark Movies Now, and AVOD platform, Hallmark Movies & More. Additionally, she is responsible for building on Hallmark Media’s programming strategy and diversifying the voice and breadth of the company’s talent pool, both in front of and behind the
camera. Also central to her oversight is bringing parent company Hallmark’s legacy and brand values to life in new ways and translating Hallmark IP into content that serves existing viewers and attracts new audiences across various platforms.
Prior to joining Hallmark Media, Daly served as Executive Vice President, Creative Affairs and Executive Producer at Bedrock Entertainment. In that capacity, she spearheaded all business and creative functions, including oversight of the company’s scripted development and production slate in partnership with ITV Studios America. Previously, she was Director of Original Series at Netflix, developing and producing such popular programs as Virgin River, Sweet Magnolias, and Firefly Lane, among others.
Additional industry experience includes a seven-year tenure at A+E Networks, where she was Vice President of Programming, as well as a position at DreamWorks Studios, where she acted as Vice President, Literary & Creative Affairs from 2003-2009. Daly earned M.A. and Ph.D. degrees in English & American Literature & Language from Harvard University, in addition to a B.A. in English Literature from UCLA, where she graduated magna cum laude.
Daly is based in the company’s Studio City offices.