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Yamilet is a highly influential marketing executive with over 25 years of experience in Latin America and the United States. She has a proven track record of achievement, driving numerous renowned brands' commercial, operational, and financial success.
Yamilet's exceptional leadership and strong interpersonal skills inspire colleagues and create a collaborative work environment, contributing to team success. Her talent for leading and motivating others fosters trust and long-term partnerships.
In her current leadership role, she is responsible for implementing strategic plans for our clients, while directing the company’s operations, ensuring it achieves its objectives, effectively and efficiently. Prior to her tenure at IPG Mediabrands, she held the position of VP of Affiliate Services at Digital Latin America, a U.S. subsidiary of Grupo Carso, America Mobil, where she played a pivotal role in the growth of Clarovideo, an OTT platform. Yamilet initiated her career at Sony Electronics, focusing on regional marketing and advertising for LATAM. Throughout her agency career, she has made significant contributions to account retention, expansion, and profitability, benefiting top brands across Latin America, the United States, and the Caribbean.
Born in Cuba and a Miami resident since a young age, Yamilet pursued her studies in Marketing and International Business at Florida International University. She furthered her education by earning an MBA from the University of Miami. Outside of her professional pursuits, she enjoys nature, and listening to music, and treasures spending quality time with friends and family. Yamilet resides in Miami with her husband, Robert, and their daughters, Chantelle and Rachelle."
Speaking on: Brand x Content: How to Collaborate Successfully