As Country Manager of Colombia, Patricia Jasin oversees all the company’s operations in the Colombian market including: distribution, advertising, production, programming, marketing, finance, research, human resources, and communication. Additionally, sheis Senior Vice President of International TV Distribution (ITVD) for Latin America, managing the strategy for syndication and sales of international content for the region.

Patricia has 25 years of experience in international media. Prior to joining the company, she served as Vice President of Azteca International and Director of Azteca Studio, where she was responsible for the development and execution of the company’s audiovisual content distribution strategy across all the television platforms worldwide, was in charge of the pay TV business strategy and was also in charge of the operational service provided from Mexico to the “Azteca América” channel. Prior to joining Azteca, Jasin worked five years in “FLY Content”, an independent TV content production and distribution company, of which she was a founding partner and CEO. She also held executive positions in Frecuencia Latina International and Xystus. 

Jasin is a lawyer from the University of Buenos Aires and is based in Miami.