Speaker Jamie Schouela
Speaker Jamie Schouela

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Jamie Schouela

President, Global Channels and Media

Blue Ant Media Inc

Jamie Schouela serves as President, Global Channels and Media at Blue Ant Media, where he leads the strategic direction and operations of the company’s free streaming and pay-TV television networks around the world. In this role, he manages content development and acquisitions, scheduling, marketing and communications for all international channels as well as overseeing relationships with Blue Ant’s channel distribution partners. The company’s global free streaming channels include Love Nature, Total Crime, HauntTV, Love Pets, HistoryTime, Homeful and Drag Race Universe. He also leads its Canadian cable networks, consumer shows, and publishing businesses, which includes overseeing a multi-platform media sales team and connected TV seller, Media Pulse.

Jamie has a strong background building premium, multi-platform media brands both through partnerships that have brought international players to Canada and leading the development of original genre-specific channels. He is also driving Blue Ant’s strategy to expand the company’s growing portfolio of free streaming (FAST) channels internationally with platform partners including Amazon Freevee, Tubi, VIZIO WatchFree+, The Roku Channel, Xumo, Samsung TV Plus, PlutoTV and others.

Prior to Blue Ant Media, Jamie served as Vice-President, Marketing for Shaw Media, directing all marketing and communications activity for Global Television and its 19 specialty channels. He began his career at Alliance Atlantis where he helped build a number of networks including Showcase, History Television and BBC Canada. His campaigns have won both Promax and Canadian Marketing Association awards, as well as a Guinness World Record for a stunt promoting hit series 24.

Jamie sits on the Board of Directors for Numeris. He has also served on the Banff Television Festival and Primetime Conference advisory boards.

Speaking on: Unpacking Monetization Strategies, Challenges, and Motivations in the World of FAST Channels.

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