As Director of Canela Kids, Maggie Salas-Amaro oversees Canela Media's portfolio of children’s content including development and production for originals and co-productions featuring educational and family-friendly content that celebrates Hispanic culture. She was instrumental in the rollout of Canela Kids mobile app and seven FAST channels in the U.S. and Latin America, with content from Mattel franchises American Girl, Barbie Dreamtopia, Monster High, Thomas,
and Friends, Hot Wheels, and Enchantimals. 

An EMMY-Award winning producer and accomplished media executive, Maggie is a recognized multi-platform strategist in the broadcast, cable, and streaming industries. Prior to joining Canela Media, she worked for some of the world’s most successful brands including Viacom, The Walt Disney Company, NBC Universal, FOX, Univision and Hola! TV, where she led
content strategy for a joint venture between DirecTV Latin America, Hola publishing and Antena 3. During her tenure, the network reached the Top 10 ranking as one of DirecTV's most popular
variety channels.

Maggie is a frequent speaker on topics including the transformation of television, content and emerging media; serves as Adjunct Faculty at The University of Phoenix and Adjunct Lecturer for Journalism and Media at Florida International University; and has been recognized by Cynopsis as a Top Women in Media and the Worldwide Women’s Audiovisual Association (WAWA), as an honorary member for her contributions in media.