Mind the Gap

Thursday, February 5
2:00pm - 2:45pm
Chopin

Mind the Gap

In a market flooded with content, shows don’t win because they exist — they win because audiences can find them. With marketing teams shrinking, networks and streamers need producers and IP owners who step in as true partners in audience development, not just suppliers of episodes. The teams who lean into discoverability are the ones seeing continued investment.