Bridget Sponsky is the executive director of brand marketing at Ally leading a team with responsibility for the strategic direction and execution of its brand marketing efforts, sports and entertainment sponsorships, brand partnerships and Web3-gaming initiatives with a focus on driving a diverse and inclusive culture. She was recently named to the 2024 Adweek 50 list.

Bridget joined Ally in 2008 as an integral part of the rebranding efforts during Ally’s transformation from GMAC. Prior to joining Ally, Bridget held various positions at several advertising agencies including Young & Rubicam, Doner and Campbell-Ewald in the areas of brand and retail advertising, experiential and sports & entertainment marketing.

As a mentor to early talent in the industry and college students spanning several universities, Bridget is dedicated to the development of her mentees. She is a member of the Board of Directors for AdCraft Detroit and is also a member of NASCAR’s industry diversity committee and is responsible for championing Ally’s strategic diversity, equity, and inclusion marketing efforts across the enterprise. This includes Ally’s pledge to invest in and create more opportunity and equity for women in sports which won Ally the Sports Business Journal 2024 Sponsor of the Year award.

Bridget earned a bachelor’s degree in advertising from Michigan State University. She is a busy mother of two incredible daughters, and active in fundraising and volunteerism for several community organizations, serving most recently on the Board of Directors for the Bottomless Toy Chest.