Matt Rotondo's 20+ year career has bridged the worlds of marketing and entertainment, using the power of brands to connect with people beyond traditional marketing tactics.

As Head of Brands at Sugar23, Matt is leading a future-forward model between innovative marketers and top entertainment producers to co-create entertainment, reframing how brands show up in media to better engage audiences.

An advertising agency veteran, he began his career at Wieden+Kennedy, with subsequent roles at McCann, Leagas Delaney, and BBDO.

Pivoting toward entertainment, Rotondo held a leadership position for a decade with Creative Artists Agency (CAA), where he connected world-class talent and creators with global brands like AB InBev, Burberry, Diageo, Harley-Davidson, QVC, Ralph Lauren, Unilever, and Virgin. His entertainment credentials also include building and leading the brand division of talent management company Range Media Partners, where he signed Waffle Iron Entertainment, Nike’s premium content production company.

In May 2024, Rotondo and his partner, Oscar-winning producer Michael Sugar, debuted The Way Upfronts, a first-of-its-kind forum connecting top producers, A-list talent and CMOs. Deadline called the event “the future of entertainment”.

Under Rotondo’s leadership, Sugar23 is producing scripted, unscripted and documentary projects for AB InBev, Budweiser, Starbucks, Chick-Fil-A and P&G Studios.

Rotondo has lived in Portland, New York, Hong Kong and Los Angeles and currently resides in Nashville, TN.

Speaking on: Brand partnerships: New and improved!