Sharb Farjami serves as CEO of GroupM North America, where he harnesses over a decade of C- suite leadership to shape the next era of media where advertising works better for people. A champion of client excellence and thought leadership, Sharb is passionate about driving ambitious brand and business growth for GroupM, its diverse clients, and the communities they serve. He believes agencies should embrace technology and data for better business outcomes. Sharb leads a team of over 6,000 expert practitioners across GroupM North America and its three agencies. He was previously the U.S. CEO and COO of Wavemaker, where he led the agency to several blue-chip and new-economy business wins, resulting in a leap in Wavemaker’s global WARC ranking from 13 to 7 in just three years. 

Before Wavemaker, he held executive-level roles at News Corp, Viacom and Mindshare, building deep experience in digital media and business development. Sharb believes GroupM’s continued success in the marketplace depends on attracting and developing strong talent, embedding innovative operating systems, and employing cutting-edge tech to set the standard
for the future of media. 
Sharb serves on the board of several organizations shaping a better media industry, including the Paley Center and the MMA. A Brooklyn resident and movie buff, Sharb has lived in five countries and is an avid runner and eternal optimist.

Speaking on: Welcome to 2030: Exploring the (Near) Future of Media