Session
Session
Wednesday, February 5
4:45pm - 5:30pm
Sevilla
What's up next on Connected TV? 
Wednesday, February 5
4:45pm - 5:30pm
Sevilla
What's up next on Connected TV?
With Connected TV user penetration in the U.S. expected to surpass 80% in the 25-54 demo by the end of 2024, and 56 million Gen Z users estimated for 2025 (per Statista), streaming services owned and operated by CTV platforms are increasingly powerful players. Here, execs from leading CTV streamers will give you the inside scoop on programming, acquisition, monetization and partnership strategies shaping this evolving space.
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