CoLab Panel - Engagement Redefined: Collaboration, Co-Productions, and Immersive Experiences in the Streaming Era

Friday, February 7
10:45am - 11:30am
Biscayne

CoLab Panel - Engagement Redefined: Collaboration, Co-Productions, and Immersive Experiences in the Streaming Era

The rise of streaming platforms and immersive content formats has revolutionized how audiences interact with brands and entertainment. This panel delves into the transformative potential of collaboration and co-productions between brands, streaming platforms, and content creators. It explores innovative ways to produce engaging content, leveraging interactive elements like shoppable videos, live-streamed events, and gamified storytelling to deepen audience connections. Industry leaders will share insights on how these partnerships are reshaping storytelling and creating new avenues for integrating brands seamlessly into entertainment.

What is CoLab
CoLab is a day dedicated to the new collaborators and piece-meal financing models that have become the co-pro go-to in the current derisking-focused market reality. Spark future creative and business partnerships through taking part in panels and networking roundtables that address opportunities amid the industry's growing desire and urgency to coproduce.
From the growing copro appetite in key markets like the UK, to media agency / brand-funded interest - meet with and learn from the players who are navigating and investing in this space.