Jamie Schouela
President, Global Channels and Media
Blue Ant Media
Jamie Schouela serves as President, Global Channels and Media at Blue Ant Media, where he leads the strategic direction and operations of the company’s free streaming and pay-TV television networks around the world. In this role, he oversees content development and acquisitions, scheduling, marketing and communications as well as the relationships with Blue Ant’s channel distribution partners. The company’s channels include Love Nature, Cottage Life, BBC Earth Canada, Smithsonian Channel Canada, Total Crime, HauntTV, Love Pets, Homeful, Declassified and Love Drama. He also leads its Canadian consumer shows, publishing businesses, and a multi-platform media sales team including connected TV seller, Media Pulse.
Jamie has a strong background building premium, multi-platform media brands both through partnerships that have brought international players to Canada and leading the development of original genre-specific channels. He is also driving Blue Ant’s strategy to expand the company’s growing portfolio of free streaming (FAST) channels internationally with platform partners including Amazon Freevee, Tubi, VIZIO WatchFree+, The Roku Channel, Samsung TV Plus, PlutoTV and others.
Prior to Blue Ant Media, Jamie served as Vice-President, Marketing for Shaw Media, directing all marketing and communications activity for Global Television and its 19 specialty channels. He began his career at Alliance Atlantis where he helped build a number of networks including Showcase, History Television and BBC Canada. His campaigns have won both Promax and Canadian Marketing Association awards, as well as a Guinness World Record for a stunt promoting hit series 24.
Jamie received Playback's "Dealmaker of the Year" award in 2023. In 2023 and 2024 he served on the NATPE Global advisory committee and also spent 8 years on the Board of Directors for Numeris. He has also been on the Banff Television Festival and Primetime Conference advisory boards.
Speaking on: Streaming+ Breakfast: Are we there yet?
