Verena Puhm is the Head of Dream Lab Los Angeles at Luma AI, where she leads a next- generation content studio and R&D  lab pioneering cinematic storytelling with generative AI. In her role, Puhm develops scalable, creative-first pipelines that merge traditional filmmaking with cutting-edge AI tools. She oversees the direction and production of original IP, global studio collaborations, and AI-assisted workflows across live-action, animation, and hybrid formats.

A Sundance-featured, award-winning filmmaker and creative technologist, Puhm blends emotional storytelling with technical innovation. With a background producing and managing series for CNN and BBC and writing for Wiedemann & Berg TV and Red Bull Media’s Terra Mater Studios, she bridges traditional and AI-driven cinema. Her work has been recognized by Forbes, The Hollywood Reporter, The Los Angeles Times, and influential AI film festivals worldwide.