Guillermo has designed, developed, branded and launched free and pay television channels, as well as digital OTT services, in multiple territories in the United States, Europe and Latin America. He has broad management skills including programming, acquisitions, scheduling, marketing, technical operations and revenue generation from affiliates, advertisers and viewers. Guillermo has professional relationships with content suppliers, producers and television networks worldwide. He has also executive produced over 1,000 hours of content in multiple genres including current affairs, news, entertainment, lifestyle, children, factual, music and reality. Guillermo has been a judge for the International Digital Emmy Awards, the International Children’s Emmys Awards, The Rose D’Or Awards, and the Produ Awards. He is a frequent
speaker at television and media conferences internationally.

Guillermo is currently the Head of Television and Digital Services for Hispanic Information and Telecommunications Network (HITN), a non-profit organization dedicated to advance the educational, cultural and socioeconomic aspirations of the US Hispanic Community. In that capacity he is responsible for the content, operation, distribution and revenue generation activities of HITN TV, a national pay television network that reaches over 40 million homes. In addition, Guillermo is in charge of HITN’s digital strategy including the company’s SVOD and OTT platforms HITN-Go and EDYE, the first Pan-American subscription video-on-demand preschool service that is currently available in the United States and in all countries of Latin America including Brazil, and currently has over 5 million subscribers. Guillermo is also responsible for overseeing the operations of the health-information portal VidaySalud.com, one of the largest of its kind in Spanish-language globally.

Previously, Guillermo was the General Manager for BBC Worldwide Channels for Latin America and US Hispanic. He had direct responsibility over the channels BBC Entertainment, CBeebies and BBC HD across the region. Guillermo was Senior Vice President, Chief Content Officer of Vme Media, the company responsible for producing and distributing America’s fourth largest Spanish language broadcast network, Vme, which launched in 2007 and had a reach of over 88 million TV Households, including 80% of America’s Hispanic TV Households. The network broadcast as a free over-the-air digital television channel in partnership with over 40 public television stations. In addition, it was retransmitted by cable in each of those markets and nationwide by satellite and Telco services. Guillermo was responsible for designing and implementing the content strategy of the network. He directly supervised all programming acquisitions, original productions and scheduling. He also managed the digital strategy for the service and multiple other areas including research, on-air promotion, marketing, and technical operations. Guillermo also designed, launched and managed the pay TV preschool service Vme Kids.

Prior to joining Vme, Guillermo was the Senior Vice President of Content for Spanish Broadcasting Systems. In this role he led overall content strategy for a new U.S. Hispanic network.