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Thursday, February 6
2:30pm - 3:15pm
Bayfront
The Streaming Wars are over. Welcome to The Great Media War
Thursday, February 6
2:30pm - 3:15pm
Bayfront
The Streaming Wars are over. Welcome to The Great Media War
Media cartographer and provocateur Evan Shapiro transforms the data from our industry into an actionable plan to survive the looming Media War for audience, attention, hearts and minds. With a specific focus on the changing nature of consumption among the various generations of consumers, Shapiro maps a pathway to the future of TV.