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Justin Stockman

VP Content Development and Programming

Bell Media

As VP, Content Development & Programming, Justin Stockman is responsible for English TV programming including CTV, Crave and Bell Media’s suite of English language specialty channels with a focus on developing groundbreaking new content
and international content sales. Stockman’s role includes the ongoing negotiation and development of Bell Media’s Original Production programming content for all platforms with local producers and international studios. Under his leadership, Bell Media has expanded its slate of premium originals, including hit series Heated RivalrySullivan's CrossingShoresy, and the upcoming drama YAGA, reinforcing both international reach and domestic success on Crave.

Formerly VP, Brand Partnerships and Client Strategy on the Bell Media Sales team, Stockman’s role included oversight of the Sales team in leveraging Bell Media’s competitive advantage in content, production, data and platforms with clients, agencies and internal stakeholders to drive new revenue opportunities through brand integrations and data-driven client strategies.

Previously VP, Premium SVOD and OTT, Bell Media, Stockman was responsible for strategy, management, programming, content licensing, merchandising and marketing partnerships for Bell Media’s premium subscription video on demand (SVOD) services, Crave and STARZ as well as driving direct-to-consumer revenue including customer acquisition and retention.

In 2025, Stockman was recognized as one of Toronto Life’s Most Influential and in the same year, Crave was named Playback’s Platform of the Year. In 2023, Stockman was named Executive of the Year by Playback.

Stockman graduated in 1996 from York University with a Bachelor of Fine Arts, with Specialized Honours in Visual Arts Studio. In 2009 he earned his MBA through a joint program at Cornell University in New York and Queen’s University in Kingston.

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