Friday, February 7
1:30pm - 2:15pm

CoLab Panel - Not as advertised on TV: How & why brands are backing content

CoLab is a day dedicated to the new collaborators and piece-meal financing models that have become the co-pro go-to in the current derisking-focused market reality. Spark future creative and business partnerships through taking part in panels and networking roundtables that address opportunities amid the industry's growing desire and urgency to coproduce.

From the growing copro appetite in key markets like the UK, to media agency / brand-funded interest - meet with and learn from the players who are navigating and investing in this space.