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RSS + NATPE

Wednesday, February 5

1:10pm

Realscreen Summit x NATPE Global Crossover Kick Off (1:10pm - 1:15pm)

Bayfront

Host Simone Boyce kicks off an action-packed afternoon with top execs, media leaders, and industry experts, diving into the latest trends and opportunities shaping the entertainment world. 

1:15pm

Welcome to 2030: Exploring the (Near) Future of Media (1:15pm - 2:00pm)

Bayfront

While entertainment media is in a constant state of evolution, the rate of change has perhaps never been as accelerated as it is now. And with change comes plenty of questions: how radically will AI overhaul the production process? What will the streaming ecosystem look like now that the focus is on profitability? What will be the next major moves in M&A, and how will they redraw the content distribution map? Join our forward-thinking panel of thought leaders, innovation-focused analysts and emerging media content creators as they take on these questions and more, to deliver a clear, comprehensive vision of what media — and your corner of it — looks like in 2030. 

Featuring:

Sharb Farjami

CEO, North America

GroupM

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Michael MacMillan

CEO and Co-Founder

Blue Ant Media

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Lauren Zalaznick

Consultant

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2:00pm

In Conversation With: Cris Abrego (2:00pm - 2:30pm)

Bayfront

Featuring:

Cris Abrego

Co-Founder & CEO, Hyphenate Media Group/Chairman of the Americas

Banijay

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2:30pm

Like & subscribe: How to tap into the YouTube universe (2:30pm - 3:00pm)

Bayfront

YouTube is a top global platform in audience viewing time including on CTV, and the platform continues to evolve how content is consumed and created. In this keynote presentation, YouTube’s Head of TV & Film AVOD Partnerships, Fede Goldenberg, will unlock the “best practices” playbook for Creators and media companies who are using the platform as a powerful ally for direct-to-consumer audience-building, content and channel monetization strategies. Goldenberg will share innovative approaches to realizing cross-platform and multi-format potential, as well as how to build & distribute IP that resonates on the most-watched streaming platform.

Featuring:

Fede Goldenberg

Global Head of TV & Film AVOD Partnerships at YouTube

Google

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3:15pm

Keynote Presentation: David Eilenberg, Roku Media (3:15pm - 3:45pm)

Bayfront

David Eilenberg, Head of Content for Roku Media, will deliver a presentation to both NATPE Global and Realscreen Summit delegates, outlining Roku’s strategic priorities for success in an ever-shifting media landscape.

At the helm of Roku’s content vision and strategy, Eilenberg will share his thoughts on the evolution of Roku's content strategy, innovative approaches in working with brands, exciting collaborations that are expanding Roku’s offering, and his take on data-driven developments in tech that will drive entertainment media forward in the years to come. 

Featuring:

David Eilenberg

Head of Content

Roku

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3:45pm

Brand partnerships: New and improved! (3:45pm - 4:30pm)

Bayfront

The creative relationship between brands and content producers has taken many forms over the years, from product placement to sponsorship, and from development to delivery. As belts tighten at broadcasters and other traditional funding sources, the allure of aligning the right project with the right brand has never been more compelling. Here, you’ll hear from execs across the content ecosystem who excel at bringing brands and creators/producers together, and learn how you can — and why you should — explore such possibilities for your work.

Featuring:

Julie Rieger

EVP, Entertainment

Publicis

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Matt Rotondo

Head of Brands

Sugar23

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4:15pm

Formagination (4:15pm - 5:30pm)

Chopin

For 13 years, FORMAGINATION has been a unique format competition and a launching pad for international creativity. Once again, three prestigious prizes will be awarded, including the coveted Audience Choice award, at the live presentation.

Join us to cheer on your favorite pitch contestant and celebrate the next wave of creative formats!

4:45pm

What's up next on Connected TV? (4:45pm - 5:30pm)

Sevilla

With Connected TV user penetration in the U.S. expected to surpass 80% in the 25-54 demo by the end of 2024, and 56 million Gen Z users estimated for 2025 (per Statista), streaming services owned and operated by CTV platforms are increasingly powerful players. Here, execs from leading CTV streamers will give you the inside scoop on programming, acquisition, monetization and partnership strategies shaping this evolving space.

Featuring:

Aden Ikram

Director, Content Partnerships & Business Development

Viasat

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Anthony Layser

Executive Director, Partnerships & Programming

XUMO

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Vicki Liao

Director, Content Acquisition

Roku

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5:30pm

Realscreen Summit x NATPE Global Mixer (5:30pm - 7:00pm)

Sky Lawn (5th Floor)

As NATPE Global kicks off and Realscreen Summit wraps, you're all invited to converge for one huge co-location co-celebration. Join the party for food, drinks and cross-industry connections.