JR Griffin is Senior Vice President of Digital at Fremantle US, where he leads digital and social strategy across some of the biggest brands in entertainment, including America’s Got Talent, American Idol, Family Feud, and more. His focus is on building awareness, driving engagement, and generating digital revenue across platforms.
A seasoned digital media executive, JR has led high-impact initiatives across content development, digital programming, and audience growth. He’s played a key role in sharpening Fremantle’s focus on becoming a social-first, multi-platform powerhouse by driving breakthrough content, launching innovative campaigns, and forging strategic partnerships that
expand the reach of its iconic formats. JR also oversees digital marketing and direct-to-consumer efforts to support Fremantle’s growing FAST and AVOD business, helping bring legacy brands and new IP to audiences in fresh, accessible ways.
Before Fremantle, JR led the New Media Programming division at NBCUniversal for E!, Style, and G4, overseeing original digital video, mobile content, and major event coverage including the Oscars, Golden Globes, and Grammys.
Speaking on: Mind the Gap
